Partnership Document · Confidential
Anonymous student support. Intelligence Infrastructure.
01 — Commercial Partnership
It is the only viable answer to a mandated problem.
01
B2G · Government Schools
$5
per student / year
The AP pilot is free. Commercial terms for statewide rollout are negotiated during the pilot — not after it. The Supreme Court mandate is the procurement driver. No government in India can ignore it.
02
B2B · Private School Chains
$12.50
per student / year
Podar, Narayana, DAV, Delhi Public School Group. The SUKHA Certification becomes the institutional differentiator for fee-paying parents. A Gold school is a demonstrably different kind of school.
03
B2B · Workplace EAP
$8
per employee / year
The $65 billion EAP market was designed for Western individual-disclosure norms. It is structurally failing collectivist workforces. Same zero-knowledge architecture. Applied to employers.
$376M
ARR at Month 12
10% market penetration · AP pilot as proof
$1.3B
ARR at Month 24
35% penetration across all segments
266M
Mandated students
Supreme Court of India · Sukdeb Saha 2025
$0
Customer acquisition cost
Via government procurement channel
The M12 jump from $0.7M to $376M requires at least one school chain and a second sovereign government conversation to be in place during the AP pilot — not after it.
The AP pilot (July 2026 · 50,000 students · 12 weeks) is the sales tool for every other state in India and every government in Southeast Asia that follows.
The commercial negotiation for paid statewide rollout begins during the pilot. MOU Clause 13 provides the framework. Every week of pilot data strengthens Dimple's position.
02 — NFP & Philanthropic Partnership
$1,000
A physical kiosk reaching up to 1,000 students. The door they can walk through without being seen. Installed, operating, and completely anonymous.
$500
Trains a school counsellor through the Dimple Accredited Counsellor pathway — asynchronous practice, collectivist cultural competency, crisis escalation protocols.
$100
Funds the 24/7 crisis escalation infrastructure for a single school — the three-level protocol that ensures no student in acute distress is left without a response.
03 — ESG Partnership
The infrastructure to measure student wellness before a crisis occurs does not yet exist in any ESG portfolio.
E
S
G
No ESG portfolio company operating in education or mental health can measure whether its interventions are building student readiness before a crisis occurs. The sector measures inputs and outputs. It cannot measure readiness. Without that measurement, every allocation is a bet — not a strategy.
The SUKHA Index is the first longitudinal, population-scale, culturally-contextualised measure of student wellness readiness in Asia. It tells you whether students are building capacity before crisis — or drifting toward it. The measurement instrument is the product.
Investing in Dimple is investing in the measurement infrastructure itself — the benchmark against which every other education and mental health investment in Asia will be assessed. Not a wellness app. Infrastructure. With a charitable foundation holding the IP.
04 — Academic & Research Partnership
Dimple has solved it.
Which coping strategies work, for which student profiles, in which cultural contexts. No Western dataset has this signal at population scale — the insight Western mental health AI cannot replicate.
First NLP training corpus across 22+ languages capturing family shame idioms, collectivist distress expression, and the silence itself — the absence of language that signals distress where asking is forbidden.
Longitudinal mapping of proactive wellness behaviour to academic performance. The 23% grade improvement correlation — trainable at population scale with every cohort that joins the platform.
The early-warning patterns — including withdrawal from proactive resource use — identified from population data before any individual counsellor could detect them. The most commercially valuable signal in preventive mental health AI.
First culturally-contextualised dataset mapping the intersection of romantic pressure, peer jealousy, social media comparison, and mental health outcomes in collectivist student populations across Asia.
More students → more data → better models → better SUKHA scores → more institutions → more students → back to the start.
The AP pilot alone generates more longitudinal collectivist student mental health data than all prior Indian academic research combined.
Academic institutions · WHO · UNICEF · NIMHANS
Defined, locked dataset version. SUKHA Advisory Council approval + ethics review required. 20% of gross revenue to the Dimple Access Fund.
LLM providers · AI developers
Maximum governance conditions. Board approval, annual compliance audit, non-negotiable re-identification prohibition. The most governed licence Dimple issues.
Mental health platforms · Government health systems
Use of the SUKHA scoring framework. Collectivist cultural integrity requirement as a licence condition, not a request. Advisory Council approval required.
Governments · Education departments · Policy bodies
Regular Tier 2 population analytics. The compliance intelligence layer. Standard commercial agreement — no Advisory Council approval required.
05 — The Hooks
Four pathways. Each with a tangible, measurable return — whether commercial, philanthropic, institutional, or academic.
Tangible Benefit: Scalable Compliance & Workforce Risk Mitigation
For government and educational partners, Dimple provides the only mathematically viable infrastructure to meet the Sukdeb Saha (2025 INSC 893) constitutional mandate for student mental health at a sustainable cost structure ($5–$12.50 per student/year).
For corporate partners, the platform solves the “visibility barrier” in hierarchical organisations. It provides HR with aggregate workforce insights without exposing individual employee identities, reducing career risk for employees while providing measurable ROI against absenteeism and productivity.
Partners benefit from a distribution model facilitated by Australian diplomatic missions (DFAT), bypassing traditional B2B sales cycles to achieve state-level mandated adoption.
Tangible Benefit: Immediate, Tax-Efficient Social Impact
As a DGR-registered entity, Australian donors receive a full tax deduction for contributions.
Partners can fund specific, high-impact interventions through a “Dimple” campaign.
A corporate can act as a philanthropic supporter through tax-deductible donations to Rebound Global while simultaneously negotiating a commercial license with Rebound Dimple.
Tangible Benefit: Measurable “Social Infrastructure” Credibility
Dimple provides the SUKHA SCORE™, which maps directly to IRIS+ and SDG standards (SDG 3, 4, 5, 10, 16, and 17). This allows institutional investors to measure “readiness” rather than just inputs or outputs.
The platform’s zero-knowledge architecture specifically addresses the female shame barrier in collectivist cultures, where female students are 1.8× more likely to attempt suicide.
Partners benefit from a mission-locked IP structure where the charitable entity holds the patents, ensuring core technology remains available for public benefit even in commercial exit scenarios.
Tangible Benefit: Access to an Irreplicable Longitudinal Dataset
Academic and institutional partners gain access to the world’s first longitudinal, population-scale dataset of help-seeking behaviour in collectivist cultures.
All Research Data Licenses include a 20% benefit-sharing clause where revenue flows back into the Dimple Access Fund to support scholarships and research grants.
Partners can participate in the SUKHA Methodology License, using a measurement standard specifically designed for collectivist psychology rather than relying on structurally inapplicable Western tools like PHQ-9.
Anonymous student support. Intelligence Infrastructure.
B2G, B2B, and Workplace EAP partnership models.
Tax-deductible giving that brings mental-health support to every school.
Measurement infrastructure for social investment in Asia.
Population-scale, culturally-contextualised mental health data.
Tangible benefits across every partnership pathway.